Black Friday 2019: Ready for the biggest one yet? by Sage
Single’s Day is gone, prepare for the Cyber Weekend
With Single’s Day gone, it’s time to look at Black Friday. It’s safe to say that it has finally outdone itself. Enter: Cyber Week.
Though Black Friday technically falls on November 29 this year, over the last few years it has extended its boundaries to include Thanksgiving Day before and Small Business Saturday and Cyber Monday after. This can be attributed to retailers wanting to capture sales opportunities however shoppers prefer to shop—in-store, online, or both.
You can expect a healthy mix of online and in-store shopping this year. Last year more than 116 million people said they planned to shop in-store that day, versus 76 million online shoppers on Cyber Monday. And judging by the results of Single’s Day and this year’s Amazon Prime Day, which surpassed Black Friday and Cyber Monday combined, online shoppers are showing no sign of slowing down.
For retailers, Sage Pay chief executive Seamus Smith says the key to taking advantage of a big selling season like this is employing technology for more efficiency. “Retailers have to create the capacity to quickly respond to the change in demand across all channels. Smart digital technology is more critical now than ever to predict how much additional support and inventory you will need to prepare for Black Friday in advance,” he said.
2019 has been especially saturated with business technology solutions for every productivity challenge. What are the core areas of consideration for growing retailers looking to capitalize on what may be the biggest trading season in history? Read the full post on the Sage Advice blog to find out where you can leverage technology to create bandwidth and make Black Friday frictionless and profitable. The post will tell you more about:
Black Friday shopper behavior for stock management
Accepting payments for Black Friday sales
Managing payments security during increased traffic
Hiring Black Friday staff
The overall conclusion
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